wooftop

Designed with the consideration and understanding of the importance of companionship and support from our pets, our product is zero-waste, recycled and sustainably designed for pets and their owners.

I was in charge of the branding and identity of the product, which included photo manipulation, graphic design and visual language.

The WOOFTOP leash is hand made from braided, eco-dyed 100% cotton rope coming with a block-printed doggy pouch made from eco- dyed organic cotton. The dyes were developed at home with slow and local processes, using coffee grounds, turmeric, and beetroot.

In terms of waste there was little to none besides the use of 6 beets and the water used to make the eco-dye. Each leash uses the entirety of a 30 foot rope with zero off cuts, and the bags were specifically designed as single rectangular pieces which allowed the patterns to be cut in a row leaving no unusable material.